THIS EVENT HAS PASSED – PLEASE SEE OUR CURRENT EVENTS
Marketing Show North will return in 2020 at Manchester Central at Digital City Expo and Beacon will be exhibiting to showcase our Digital Campaign Intelligence platform.
Digital City Expo is an annual event for ambitious people who want to discover new ways to grow their organisations.
It’s a celebration of all things digital, spanning marketing, ecommerce, tech, media, creative and more.
Back for its fifth year, Marketing Show North has relocated to its new and improved home as part of Digital City Expo at Manchester Central.
From working with micro influencers to reach a niche audience, to the introduction of voice search ads, the Show will explore many aspects of the rapidly evolving marketing mix.
This is your chance to get ahead of the competition and take away actionable insights to apply to your work.
Two days of top-level keynotes, marketing masterclasses & engaging talks from marketing experts. Find out more here.
Our CEO, Nigel Bridges, will be delivering a talk on 11th March at 11.40am in the Marketing Inspiration Theatre. The title of the presentation is The Good, The Bad, And The Simple Fraudulent and will be discussing the issue of ad fraud and bot clicks that can cause havoc to digital marketing campaigns and waste your ad spend.
Speaker Profile
Nigel is an experienced digital transformation leader and advisor with a successful track record of growing technology businesses internationally.
He co-founded Beacon because of a frustration with the difficulty in accurately measuring and attributing marketing actions to business results at a digital marketing agency. He has now turned his ire on the lack of transparency in the digital marketing and advertising world. Be afraid!
Presentation Title
The Good, the Bad, and the Simply Fraudulent!
Presentation Synopsis
Does the world of digital marketing and advertising sometimes feels like the Wild West? Who can you trust? Are they who or what they say they are? Do they tell the truth?
Nigel Bridges discusses the need for greater honesty and transparency in online advertising, and shares his forthright views on the real impact and cost of fraud and bots, a reliance on inaccurate metrics, and the growing lack of trust that ensues. Learn to recognise the pitfalls and base your future marketing spending on actionable data insights that you can trust.