Introduction

Beacon evaluates traffic from your adverts to detect bot activity and provide suppression of bots in your digital campaigns. To enable us to do this, you will need to make some small changes to current and future digital ads; these changes depend on which ad networks you are running ads on.

You will need your Beacon dynamic link tag. This may be found in the Beacon app at  https://insights.thisisbeacon.com/dynamic-links (login required).

Changes required for Google Ads

Beacon uses the The Tracking Template and Final URL Suffix for Google Ads. This can be used in conjunction with Custom Parameters to populate your Beacon account with the correct names from your campaigns.

Hierarchy in Google Ads

Google ads are hierarchical, in practice this means you can have settings at the Account level that filter all the way down through the campaign and ad group to the ad level.

And also that any settings at the ad level override the the settings at the ad group level and so on up.

Getting Started

The simplest way to get started using links in Google ads is to place them at the account level. Select Account settings then click the Tracking options.

This will affect every campaign within the account, saving considerable time. Note: This will be overwritten and not effective if you have Final URL suffix set at the campaign or any other lower level.

Google tracking template

You will have your own bespoke code for your website, it can be found inside the Beacon app here. If you already have tracking templates or UTM parameters in place Beacon can be made to work in conjunction with any existing settings. For instance if you are already using “utm_campaign=MyCampaign” then do not use “utm_campaign=Google_Ads” as well.

Do not forget to test (using the blue Test link) to ensure that no errors have occurred.

Advanced Settings

Advanced settings at the campaign level

In Google Ads, Campaign URL settings are found in campaign settings under “Additional settings” and Campaign URL Options.

Here is an example of campaign using a custom parameter at the campaign level. Use this method to differentiate your Google campaigns within Beacon.

Also note UTM parameters can be set manually to differentiate between your campaigns in Beacon, for instance;

…&utm_campaign=My_Campaign_One

…&utm_campaign=My_Campaign_Two

Advanced Ad level settings with Custom Parameters

This is how you could apply the Final URL Suffix at the ad level and use custom parameters to give granular detail in your Beacon campaigns.

NB: Do NOT change your Final URL this should remain as the usual link to your websites landing page.

More information on how to set up and custom parameters can be found here.

Once you are happy with the way this works you can set these parameters at the campaign and the ad group level. You can also use Google Ads editor to make these edits more efficiently.

Please Note:

  1. You can use some dynamic variables in the UTM codes, the GA ones are explained here: https://support.google.com/google-ads/answer/6305348.
  2. Also to test your landing pages please refer to: https://support.google.com/google-ads/answer/6328603.

If you have any questions about using Beacon, please contact us here Support.