Introduction

Beacon evaluates traffic from your adverts to detect bot activity and provide suppression of bots in your digital campaigns. To enable us to do this, you will need to make some small changes to current and future digital ads; these changes depend on which ad networks you are running ads on.

You will need your Beacon dynamic link tag. This may be found in the Beacon app at https://insights.thisisbeacon.com/dynamic-links (login required).

Changes required for LinkedIn Ads

LinkedIn does not support tracking templates nor dynamic variables, so updates will have to be made to each ad you are running.

  1. Go to the ad you want to track. Select Edit.
  2. Using your Beacon dynamic link tag (see above), update the destination URL by adding parameters as shown in the example below:

In this example we have set the campaign name to “my_campaign”

You may also set the the channel name and the link description here as well using;

…&utm_source=my_channel

…&utm_content=my_ad_name

If you still have any questions regarding placing Beacon links in LinkedIn Ads, please contact Support.