John Fletcher, 30th July 2021Introduction
Beacon evaluates traffic from your adverts to detect bot activity and provide suppression of bots in your digital campaigns. To enable us to do this, you will need to make some small changes to current and future digital ads; these changes depend on which ad networks you are running ads on.
You will need your Beacon dynamic link tag. This may be found in the Beacon app at https://insights.thisisbeacon.com/dynamic-links. (login required).
Changes required for Meta
Beacon requires that you add a minimum of 2 required URL parameters to any that you have already set; with the option to add up to 3 more for more advanced analytics.
Go to your Facebook Ad account and edit the ads you want to track with Beacon
1) Website Link / Destination
You will need your bespoke bcn link.
2) URL Parameters
This is where you place the utm Parameters. This is a generic setting “fad_id={{ad.id}}&utm_campaign={{campaign.name}}”.
If you still have any questions regarding placing Beacon links in Meta, please contact Support.