Beacon evaluates traffic from your adverts to detect bot activity and provide suppression of bots in your digital campaigns. To enable us to do this, you will need to make some small changes to current and future digital ads; these changes depend on which ad networks you are running ads on.
Changes required for Microsoft Ads
1) Go to your Microsoft Ads account and go to the Account Level Options.
2) In the Account level options place the link you got from here in the Final URL Suffix field. Remember to scroll down and save your settings.
This is the most efficient way to place these links but they can also be be placed at the campaign, Ad group and the Ad level if you wish.