Getting you Protected
Now that the Beacon platform is detecting bot activity on your ad traffic, it is time to move into the protection phase – by blocking bots from engaging with you in the future. There are three easy steps to enable this.
Please follow the tabs at the top of the page to work through these steps.
Step 1: Working with Google Analytics
We redirect suspicious traffic through our URL bottraps.com to gather data for further analysis and visitor bot tagging. This can cause incorrect reporting of referrals in analytics platforms, such as Google Analytics. We will turn on this system 3 days after you receive this resource, if you are unable to make the following change or do not want us to enable our advanced bot tagging system please let us know.
To prevent incorrect referral reporting, please complete the small modification in your GA account as detailed on https://go.thisisbeacon.com/guides/excluding-bottraps-as-a-referrer.
We ask that you allow us read-only access to your Google Analytics account; this allows us to assist with any issues detected during blocking and to monitor the impact of bot reduction on your core metrics.
Please give email@example.com read-only access to the relevant Google Analytics account.
Step 3: Changing URLS
To give you even better bot protection, we would now like you to make a change to your ad link URLs. You will need to replace your website URL (for example “https://mysite.com”) with this new Beacon link in all of your digital ad links.
In Google this is simple and can be done at the account level settings by changing the Tracking Template.
Facebook requires the change to be made to each individual ad.
Here is a quick video explainer on how to do this.
For specific instructions for how best to make this change for your particular set up, please contact Support.
Step 4: Monitoring the Impact
We will track the success of the protection over the remainder of your trial period, and modify the protection criteria depending on how quickly we are seeing improvements. Usually during a 4-week trial protection period, we will modify the criteria and protection audiences once or twice.
We will report initial data to you after 2 weeks and then again at 4 weeks. You can also keep an eye on the Beacon app yourself once you have added protection to your ad campaigns.
If you need assistance, please contact support here, or talk to your Beacon contact to arrange a help call.