Facebook Ads

Description UTM Parameter
Campaign Name utm_campaign= {{campaign.name}}
Ad ID fad_id= {{ad.id}}
Channel Name utm_source= {{adset.name}}
Description utm_content= {{ad.name}}

Sample: &fad_id={{ad.id}}&utm_campaign={{campaign.name}}&utm_source={{adset.name}}&utm_content={{ad.name}}

Reference: https://www.facebook.com/business/help/2360940870872492.

Google Ads

Description UTM Parameter
Campaign Name utm_campaign= {_campaign}*
Ad ID gad_id= {creative}
Channel Name utm_source= {_channel}*
Description utm_content= {_content}*

*These need to be set manually. See Custom Parameter instructions: https://support.google.com/google-ads/answer/6325879?hl=en-GB

Microsoft Ads

Description UTM Parameter
Campaign Name utm_campaign= {Campaign}
Ad ID mad_id= {AdId}
Channel Name utm_source= {AdGroup}
Description utm_content= N/A

Sample: &mad_id={AdId}&utm_campaign={Campaign}&utm_source={AdGroup}

Reference: https://help.ads.microsoft.com/#apex/ads/en/56799/2.

If you would like some help with this then please contact our customer support team.