Global losses from ad fraud in 2020 were $35billion. It’s estimated that this will increase to a cost of over $50 billion a year, by 2025 (Wfanet.org).
Did you know that around 20% of PPC clicks are fraudulent and that ad fraud is now bigger than credit card fraud? Check out our infographic for the latest facts and figures.
If you carry out any form of digital marketing you cannot afford to ignore the impact of Ad Fraud.
According to Marketingdive: “Global consumer products companies waste roughly $50 billion, or more than half, of their collective investments in digital marketing and trade spending.”
Did you know that around 20% of PPC clicks are fraudulent and that ad fraud is now bigger than credit card fraud? Check out our infographic for the latest facts and figures.